for Grindex

Update: 28.06.2022

Last week: 24 week 2022 (13.06.2022 - 19.06.2022)

Last full month: May 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 1 892 -12.7% 55.8% -0.3 898 826 -15.8% 83.4% -0.6 -12.2%
MoM 11 035 25.2% 57.7% 4.3 5 381 393 26.6% 84.3% 3.1 15.9%
YTD 60 022 -1.3% 55.4% -4.2 28 351 546 27.2% 82.7% 0.9 6.2%
MAT 116 795 -17.1% 53.6% -7.1 51 677 797 9.9% 80.9% -0.5 -6.2%
KAPSIKAM
WoW 18 027 -6.2% 2.7% 0.1 7 384 365 -7.8% 2.9% 0 -9.9%
MoM 90 865 7.1% 2.7% 0.1 38 564 998 3.9% 3.0% 0 3.9%
YTD 518 026 1.0% 2.7% 0.1 219 071 851 2.5% 2.9% -0.2 -1.2%
MAT 1 070 137 -10.7% 2.7% -0.1 444 293 835 -6.4% 3.0% -0.3 -7.9%
MILDRONATE
WoW 75 673 -7.2% 23.0% 0.3 51 047 372 -5.2% 24.9% 0.8 -8.4%
MoM 360 668 -9.8% 22.8% -0.1 237 860 061 -11.6% 24.2% 0 -9.5%
YTD 2 558 702 17.8% 16.7% 1.2 1 478 949 718 63.1% 18.3% 3.8 9.2%
MAT 5 182 015 12.1% 17.0% 1.7 2 505 798 699 34.0% 16.6% 2.6 1.1%
SULFARGIN
WoW 2 656 -2.3% 0.7% 0 1 376 398 -0.0% 1.0% 0 -7.0%
MoM 13 891 25.1% 0.9% 0.1 7 083 874 23.2% 1.3% 0.2 9.4%
YTD 74 724 2.7% 0.8% 0.1 37 489 541 9.1% 1.1% 0.1 -4.6%
MAT 166 137 -12.0% 0.9% 0 82 885 565 -2.3% 1.2% 0 -8.5%
VIPROSAL
WoW 20 441 -14.9% 2.9% -0.2 8 103 937 -17.5% 3.0% -0.3 -10.0%
MoM 101 145 3.8% 2.9% 0 42 008 570 0.6% 3.1% -0.1 3.9%
YTD 645 961 27.6% 3.2% 0.7 266 685 303 39.2% 3.4% 0.7 -0.7%
MAT 1 383 439 7.6% 3.3% 0.5 546 398 455 14.9% 3.4% 0.4 -7.6%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 60 022 -1.3% 55.4% -4.2 28 351 546 27.2% 82.7% 0.9 6.2%
KAPSIKAM 518 026 1.0% 2.7% 0.1 219 071 851 2.5% 2.9% -0.2 -1.2%
MILDRONATE 2 558 702 17.8% 16.7% 1.2 1 478 949 718 63.1% 18.3% 3.8 9.2%
SULFARGIN 74 724 2.7% 0.8% 0.1 37 489 541 9.1% 1.1% 0.1 -4.6%
VIPROSAL 645 961 27.6% 3.2% 0.7 266 685 303 39.2% 3.4% 0.7 -0.7%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 116 795 -17.1% 53.6% -7.1 51 677 797 9.9% 80.9% -0.5 -6.2%
KAPSIKAM 1 070 137 -10.7% 2.7% -0.1 444 293 835 -6.4% 3.0% -0.3 -7.9%
MILDRONATE 5 182 015 12.1% 17.0% 1.7 2 505 798 699 34.0% 16.6% 2.6 1.1%
SULFARGIN 166 137 -12.0% 0.9% 0 82 885 565 -2.3% 1.2% 0 -8.5%
VIPROSAL 1 383 439 7.6% 3.3% 0.5 546 398 455 14.9% 3.4% 0.4 -7.6%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 1 892 -12.7% 55.8% -0.3 898 826 -15.8% 83.4% -0.6 -12.2%
KAPSIKAM 18 027 -6.2% 2.7% 0.1 7 384 365 -7.8% 2.9% 0 -9.9%
MILDRONATE 75 673 -7.2% 23.0% 0.3 51 047 372 -5.2% 24.9% 0.8 -8.4%
SULFARGIN 2 656 -2.3% 0.7% 0 1 376 398 -0.0% 1.0% 0 -7.0%
VIPROSAL 20 441 -14.9% 2.9% -0.2 8 103 937 -17.5% 3.0% -0.3 -10.0%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 11 035 25.2% 57.7% 4.3 5 381 393 26.6% 84.3% 3.1 15.9%
KAPSIKAM 90 865 7.1% 2.7% 0.1 38 564 998 3.9% 3.0% 0 3.9%
MILDRONATE 360 668 -9.8% 22.8% -0.1 237 860 061 -11.6% 24.2% 0 -9.5%
SULFARGIN 13 891 25.1% 0.9% 0.1 7 083 874 23.2% 1.3% 0.2 9.4%
VIPROSAL 101 145 3.8% 2.9% 0 42 008 570 0.6% 3.1% -0.1 3.9%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs