Update: 28.06.2022
Last week: 24 week 2022 (13.06.2022 - 19.06.2022)
Last full month: May 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 892 | -12.7% | 55.8% | -0.3 | 898 826 | -15.8% | 83.4% | -0.6 | -12.2% |
| MoM | 11 035 | 25.2% | 57.7% | 4.3 | 5 381 393 | 26.6% | 84.3% | 3.1 | 15.9% |
| YTD | 60 022 | -1.3% | 55.4% | -4.2 | 28 351 546 | 27.2% | 82.7% | 0.9 | 6.2% |
| MAT | 116 795 | -17.1% | 53.6% | -7.1 | 51 677 797 | 9.9% | 80.9% | -0.5 | -6.2% |
| KAPSIKAM | |||||||||
| WoW | 18 027 | -6.2% | 2.7% | 0.1 | 7 384 365 | -7.8% | 2.9% | 0 | -9.9% |
| MoM | 90 865 | 7.1% | 2.7% | 0.1 | 38 564 998 | 3.9% | 3.0% | 0 | 3.9% |
| YTD | 518 026 | 1.0% | 2.7% | 0.1 | 219 071 851 | 2.5% | 2.9% | -0.2 | -1.2% |
| MAT | 1 070 137 | -10.7% | 2.7% | -0.1 | 444 293 835 | -6.4% | 3.0% | -0.3 | -7.9% |
| MILDRONATE | |||||||||
| WoW | 75 673 | -7.2% | 23.0% | 0.3 | 51 047 372 | -5.2% | 24.9% | 0.8 | -8.4% |
| MoM | 360 668 | -9.8% | 22.8% | -0.1 | 237 860 061 | -11.6% | 24.2% | 0 | -9.5% |
| YTD | 2 558 702 | 17.8% | 16.7% | 1.2 | 1 478 949 718 | 63.1% | 18.3% | 3.8 | 9.2% |
| MAT | 5 182 015 | 12.1% | 17.0% | 1.7 | 2 505 798 699 | 34.0% | 16.6% | 2.6 | 1.1% |
| SULFARGIN | |||||||||
| WoW | 2 656 | -2.3% | 0.7% | 0 | 1 376 398 | -0.0% | 1.0% | 0 | -7.0% |
| MoM | 13 891 | 25.1% | 0.9% | 0.1 | 7 083 874 | 23.2% | 1.3% | 0.2 | 9.4% |
| YTD | 74 724 | 2.7% | 0.8% | 0.1 | 37 489 541 | 9.1% | 1.1% | 0.1 | -4.6% |
| MAT | 166 137 | -12.0% | 0.9% | 0 | 82 885 565 | -2.3% | 1.2% | 0 | -8.5% |
| VIPROSAL | |||||||||
| WoW | 20 441 | -14.9% | 2.9% | -0.2 | 8 103 937 | -17.5% | 3.0% | -0.3 | -10.0% |
| MoM | 101 145 | 3.8% | 2.9% | 0 | 42 008 570 | 0.6% | 3.1% | -0.1 | 3.9% |
| YTD | 645 961 | 27.6% | 3.2% | 0.7 | 266 685 303 | 39.2% | 3.4% | 0.7 | -0.7% |
| MAT | 1 383 439 | 7.6% | 3.3% | 0.5 | 546 398 455 | 14.9% | 3.4% | 0.4 | -7.6% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 60 022 | -1.3% | 55.4% | -4.2 | 28 351 546 | 27.2% | 82.7% | 0.9 | 6.2% |
| KAPSIKAM | 518 026 | 1.0% | 2.7% | 0.1 | 219 071 851 | 2.5% | 2.9% | -0.2 | -1.2% |
| MILDRONATE | 2 558 702 | 17.8% | 16.7% | 1.2 | 1 478 949 718 | 63.1% | 18.3% | 3.8 | 9.2% |
| SULFARGIN | 74 724 | 2.7% | 0.8% | 0.1 | 37 489 541 | 9.1% | 1.1% | 0.1 | -4.6% |
| VIPROSAL | 645 961 | 27.6% | 3.2% | 0.7 | 266 685 303 | 39.2% | 3.4% | 0.7 | -0.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 116 795 | -17.1% | 53.6% | -7.1 | 51 677 797 | 9.9% | 80.9% | -0.5 | -6.2% |
| KAPSIKAM | 1 070 137 | -10.7% | 2.7% | -0.1 | 444 293 835 | -6.4% | 3.0% | -0.3 | -7.9% |
| MILDRONATE | 5 182 015 | 12.1% | 17.0% | 1.7 | 2 505 798 699 | 34.0% | 16.6% | 2.6 | 1.1% |
| SULFARGIN | 166 137 | -12.0% | 0.9% | 0 | 82 885 565 | -2.3% | 1.2% | 0 | -8.5% |
| VIPROSAL | 1 383 439 | 7.6% | 3.3% | 0.5 | 546 398 455 | 14.9% | 3.4% | 0.4 | -7.6% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 892 | -12.7% | 55.8% | -0.3 | 898 826 | -15.8% | 83.4% | -0.6 | -12.2% |
| KAPSIKAM | 18 027 | -6.2% | 2.7% | 0.1 | 7 384 365 | -7.8% | 2.9% | 0 | -9.9% |
| MILDRONATE | 75 673 | -7.2% | 23.0% | 0.3 | 51 047 372 | -5.2% | 24.9% | 0.8 | -8.4% |
| SULFARGIN | 2 656 | -2.3% | 0.7% | 0 | 1 376 398 | -0.0% | 1.0% | 0 | -7.0% |
| VIPROSAL | 20 441 | -14.9% | 2.9% | -0.2 | 8 103 937 | -17.5% | 3.0% | -0.3 | -10.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 11 035 | 25.2% | 57.7% | 4.3 | 5 381 393 | 26.6% | 84.3% | 3.1 | 15.9% |
| KAPSIKAM | 90 865 | 7.1% | 2.7% | 0.1 | 38 564 998 | 3.9% | 3.0% | 0 | 3.9% |
| MILDRONATE | 360 668 | -9.8% | 22.8% | -0.1 | 237 860 061 | -11.6% | 24.2% | 0 | -9.5% |
| SULFARGIN | 13 891 | 25.1% | 0.9% | 0.1 | 7 083 874 | 23.2% | 1.3% | 0.2 | 9.4% |
| VIPROSAL | 101 145 | 3.8% | 2.9% | 0 | 42 008 570 | 0.6% | 3.1% | -0.1 | 3.9% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"## [1] "VIPROSAL"## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"## [1] "KAPSIKAM"## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"## [1] "KAPSIKAM"## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"## [1] "MILDRONATE"## [1] "MILDRONATE CAPS 250 MG #20"## [1] "MILDRONATE CAPS 250 MG #40"## [1] "MILDRONATE CAPS 500 MG #30"## [1] "MILDRONATE CAPS 500 MG #60"## [1] "MILDRONATE CAPS 500 MG #90"## [1] "MILDRONATE"## [1] "MILDRONATE CAPS 250 MG #20"## [1] "MILDRONATE CAPS 250 MG #40"## [1] "MILDRONATE CAPS 500 MG #30"## [1] "MILDRONATE CAPS 500 MG #60"## [1] "MILDRONATE CAPS 500 MG #90"## [1] "SULFARGIN"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"## [1] "SULFARGIN"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"## [1] "APILAC"## [1] "APILAC TABS 10 MG #25"## [1] "APILAC TABS 10 MG #50"## [1] "APILAC"## [1] "APILAC TABS 10 MG #25"## [1] "APILAC TABS 10 MG #50"[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs